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Sustainable investing portfolio

Sustainable Investing

Sustainable portfolios consider moral values in addition to conventional considerations such as risk, return, cost, and tax efficiency. This is accomplished with ESG screening, an acronym for Environmental, Social, and Governance.


Sustainable investing means different things to different people. We help investors avoid controversies such as weapons, racism, and fossil fuels, as well as tilting towards companies that treat employees, society, and the planet better than average. The result is a portfolio that not only performs well, but one that also creates impact that can be measured, quantified, and reported to shareholders. 

Sustainable investing portfolio

Portfolio Rules

PASSIVE - avoid emotionally fueled trading represented by market timing guesswork. Most fund managers can't beat their benchmarks over time, so what makes us any better? Instead, we employ a rules-based rebalancing process designed to maximize returns for a given level of risk.

LOW COST - seek investments with lower than average costs, usually index funds. Most of our new clients come to us with expensive, chronically underperforming mutual funds. Our recommended strategies are generally much lower cost than what our new clients originally come to us with.

TAX EFFICIENT - index funds, ETFs, and individual stocks are often more efficient than conventional mutual funds because fund managers actively trade positions inside their funds. This generates additional taxation in the form of a year end dividend representing capital gains, which is an additional drag on an investor's total return. 

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ESG Screening

Tell us what's important to you. Are you a planet defender? What about empowered woman? Love animals? Cringe at deforestation? Want to strip out fossil fuels from your portfolio? What are your feelings toward corporate political contributions? 

Our software helps clients understand what they own and where improvement can be found. With 2 million data points sourced from NGO watchdog groups, government stats, academia, and the SEC, we can show both the nuanced ESG characteristics and overall impact of any portfolio. 

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Click for a sample report

Try our sustainability questionnaire for free!

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